making at-home gluten free baking easier than ever before
Services: packaging design, branding, & creative direction
Softwares Used: illustrator & photoshopIntroducing the captivating world of Hearthy Foods' Superfood Mixes, where taste meets visual delight. In this graphic design packaging project, I embarked on a journey to create an irresistible invitation for customers to experience the magic of our Pumpkin, Brownie, and Cookies blends. By meticulously selecting friendly colors, typography, and captivating graphics, I crafted packaging that effortlessly catches the eye and entices the senses.
Going beyond the packaging, I took charge of the creative direction for the product shoot, ensuring that every image spoke volumes about the brand's essence. Additionally, I created social elements tailored for Hearthy Foods' Instagram, amplifying their online presence with visually stunning content. Join us as we dive into a world of flavorful indulgence and artful inspiration.
the designs
The packaging design for Hearthy Foods' superfood baked good mixes exudes joy and inspiration. Bright and delightful colors are strategically utilized to captivate the audience's spirit and uplift their mood, mirroring the joyful experience of baking. This visually enticing packaging invites customers to embark on a delightful baking journey, filling their homes with happiness and their taste buds with pure delight.
Color Codes
creative direction
As the creative director overseeing the asset production for social media and website materials, I embarked on a visionary journey to ensure the successful launch of Hearthy Foods' three sensational superfood baking mixes. By leveraging my expertise in visual storytelling, I curated a collection of captivating images, videos, and graphics that truly captured the essence of these delectable treats. With meticulous attention to detail, I orchestrated a seamless blend of enticing visuals and compelling messaging, resulting in an immersive brand experience for our audience. From brainstorming concepts to collaborating with talented photographers and designers, I meticulously directed the entire production process, ensuring each asset radiated the irresistible allure of our superfood baking mixes.
